CASE STUDIES

AMERICAN AIRLINES 1997

We were retained by American Airlines to manage a pending pilot's strike.  The threat of a strike was costing the company millions of dollars daily because consumers were "booking away," and the company's multi-billion dollar planned purchase of new aircraft was jeopardized.

Our mission was to prevent the strike, and to help leaders mitigate impacts on the company's global operations and finances.  Our successful strategies helped the airline avoid the strike and enter a new era of expansion and modernization. 

mylan pharmaceuticals, 1997-2010

We worked with one of the world's largest generic pharmaceutical manufacturers on numerous initiatives to identify and expand markets, address competitive pressures, manage intellectual property issues, change federal and state laws, integrate acquired companies, and transition into higher-profit brand products. 

CATO INSTITUTE 2011

The Cato Institute retained SMG to manage board dissension and external pressures that threatened to undermine the nation's leading Libertarian organization.  We helped the board resolve its differences, eliminate the pressures, and set a new path to build on its powerful brand.

netcreations, 1999-2001

The leading innovator of email database management hired us to make "opt-in" marketing the gold standard for online retailers and direct-mail operators.  Our strategies increased the private company's value in advance of a $600 million sale to Italy-based Seat Pagine Gialle SpA.

finmecanicca 2001

Italy's largest aerospace company retained us to help win a $7 billion aircraft contract with the U.S. military.   

sabre systems, 2009-11

We were retained by the nation's leading avionics and reservation systems operator to expand its market in China.  We developed China-based marketing strategies, created sales channels with China's state-owned enterprises (SOEs), and established sales communications with China's critical agencies to make sales possible.

food lion 1995

Food Lion retained us to respond to a corporate campaign by the United Food & Commercial Workers Union that included an ABC News undercover investigation, regulatory pressures, and congressional hearings.  The campaign caused billions of dollars in shareholder losses.

We helped the company manage the attacks, initiate successful litigation to end the campaign, and avoid the union's demands.  The result was to preserve the company's toehold as the leading non-union grocery retailer in the Southern U.S.

Pjs of Houston, 2015-17

Professional Janitorial Services (PJS) of Houston retained us to end a decade-long campaign against the company by the Service Employees International Union (SEIU).  We developed a plan that resulted in bankruptcy of the union's Texas chapter after a multi-million dollar payment to PJS, and an end to the union campaign.