National Grassroots & Communication
We provide marketing and public affairs services through National Grassroots & Communications. NGRC was established in 1985 to develop grassroots strategies for corporate marketing campaigns, and gained national prominence in the 1980s when it helped a group of "kitchen table” activists form Mothers Against Drunk Driving (MADD).
NGRC went on to serve as the public relations firm of record for Wal-Mart during its rise to become the world’s largest retailer, helped liberalize US trade laws for steel-using manufacturers, and developed consumer markets for Chrysler's new "minivan" concept car.
Today, we provide marketing and public affairs services for global companies in the U.S., Europe, and China.
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CASE STUDIES
chrysler 1995
We were retained by Chrysler to help launch its new "minivan" concept automobile. An important part of our approach was to work with Congress, regulators, advocacy groups, and other stakeholders to require use of child safety seats (an important feature in the minivan marketing campaign) under federal regulations.
generic pharmaceutical industry 1997-2007
We were retained by numerous generic drug manufacturers through the 1990s and 2000s to help bring their lower-priced products to market. We also created GenericsYes!, the industry's first multimedia marketing platform, created the industry's national association, and directed dozens of industry marketing, public affairs, and litigation strategies.
We are credited with helping the industry increase its national marketshare for prescription medications from 42% in 1997 to over 90% today.
Wal-Mart 1995-2000
We served as the national public relations firm of record for War-Mart Stores during its rise to become the world's largest retailer. We also helped the company develop marketing strategies for SAM's Club, its new membership concept store, including to recruit 5 million new small business members.
mylan pharmaceuticals 2014
We worked with Mylan to create marketing strategies for Epipen©, the nation's best-known epinephrine auto-injection device.